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Fitness Tracker Consumption Market: Beating Growth Expectations | Apple, Fitbit, Samsung

Fitness tracker is an effective device that used to record or monitor the fitness related activities such as running, distance covered, sleep duration and heartbeat. Fitness tracker market is expected to mark significant growth over forecasted period owing to increasing consumers spending on smart gadgets enabled with technology, health awareness and wireless connectivity mode. There has been significant rise in number of people buying smart watches with figure stood up to 71 million in United States alone in 2018, the future for fitness tracker looks promising. The major companies are adding more proven technologies systematically and strategically in Asia-Pacific countries as these countries are focused on fastest-growing verticals in the interactive operating systems and high-end activity tracking system. According to AMA, the Global Fitness Tracker Consumption market is expected to see growth rate of 19.7% and may see market size of USD68762.5 Million by 2024.

Apple Inc. (United States), Fitbit (United States), Samsung (South Korea), Garmin (United States), Suunto (Finland), Jawbone (United States), Casio (Japan), Polar (Finland), Nike (United States) and Adidas (Germany) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Misfit Wearable, Inc. (United States), Xiaomi (China) and Nokia (Finland).

NOTE: Analyst at AMA have conducted special survey and have connected with opinion leaders and Industry experts from various region to minutely understand impact on growth as well as local reforms to fight the situation. A special chapter in the study presents Impact Analysis of COVID-19 along with tables and graphs related to various country and segments showcasing impact on growth trends.

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The Global Fitness Tracker Consumption Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2019-2027). A study published on Fitness Tracker Consumption Market includes 360° view, exploratory survey, qualitative commentary on changing market dynamics with market sizing and estimates for 18+ Global Countries, business segments and applications. The identification of hot and emerging players is completed by profiling 50+ Industry players.

In March 2018, Fitbit launched a Versa Lite smart watch edition which is beneficial in providing automatic activity, PurePulse 24/7 heart rate, sleep stages tracking. It’s designed to offer attractive, versatile, and easy-to-use device with core features.
“According to Food and Drug Administration, its provide regulations whether a product is a low risk general wellness product, the product must make only general wellness claims and the product must not present inherent risks to a user’s safety.”

Market Trend

  • Rise in research and developments and cost effective product portfolio.
  • Collaboration and Tie Up Of Leading Players


Market Drivers

  • Rise in Demand of Smart Gadgets and Wireless Devices Boost the Market.
  • Increase Health Awareness among Customer Fuelled up the Market.
  • Rapid Adoption of Internet of Things (IoT) Ecosystem is Propelled the Market.



  • Rise in fitness enthusiasts and change in lifestyle expected to boost the Market.
  • Upsurge Demand of Fitness Tracker Due to User Friendly in Nature.



  • High Cost Associated with Devices Hampers the Fitness Tracker Market.
  • Rapid Change in Technology and Product Advancements Leads to Restrain the Market.



  • Limitation Due to Data Theft Risk Anticipated to Challenge the Market.
  • Sophisticated Programming in Fitness Tracker Threat the Global Market.

Years considered for this report:

  • Historical Years: 2015-2019
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021-2027

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Highlights of the report:

  • Impacts & effects of Covid-19 pandemic on the Fitness Tracker Consumption market.
  • The market drivers, opportunities and restraints.
  • Porters 5 forces analysis.
  • Future forecast analysis of the Fitness Tracker Consumption market.
  • Key players or companies and their in-depth information.
  • Primary & secondary research along with tables & graphs.
  • Latest developments & strategies of the market.
  • Market introduction, market revenue, market position globally, table of contents, conclusion and key facts of the market.

What are the market factors that are explained in the Fitness Tracker Consumption Market report?

– Key Strategic Developments: Strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors.

– Key Market Features: Including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin.

– Analytical Tools: The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

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Strategic Points Covered in Table of Content of Global Fitness Tracker Consumption Market:

Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Global Fitness Tracker Consumption market

Chapter 2: Exclusive Summary – the basic information of the Global Fitness Tracker Consumption Market.

Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges of the Global Fitness Tracker Consumption

Chapter 4: Presenting the Global Fitness Tracker Consumption Market Factor Analysis Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.

Chapter 5: Displaying the by Type, End User and Region 2014-2020

Chapter 6: Evaluating the leading manufacturers of the Global Fitness Tracker Consumption market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile

Chapter 7: To evaluate the market by segments, by countries and by manufacturers with revenue share and sales by key countries in these various regions.

Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source

Finally, Global Fitness Tracker Consumption Market is a valuable source of guidance for individuals and companies.

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Key Questions Addressed in the Report

  • Who are the top 20 players operating in the Global Fitness Tracker Consumption market?
  • What covers the drivers, restraints, opportunities, and challenges in the Fitness Tracker Consumption industry?
  • What are the growth trends in the market at the segmental and overall market levels?
  • Which are the untapped emerging regions in the Fitness Tracker Consumption market?
  • What are the recent application areas in the market?

Note – In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.

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